My team and I conducted several competitive analyses on websites such as Etsy, Vegetarian Times, Fab, and Joyus to see what did and didn't work.
Figuring out how all of our pages and requirements work together as a system.
This was our final sitemap that defined our product. We broke down our product into Marketplace, Recipes, and Community.
Going through each possible flow a user would experience.
Detailing out each element and component on every screen.